#1 (SEM) Search Engine Marketing Specialist

Search Engine Marketing

Search Engine Marketing Course

Course Title:  #1 (SEO) Search Engine Marketing Specialist (WSQ)
Course Code: TGS-2021004835 
Type: To Be Announced.
Course Duration: 24.5 hours

Course Description
Search Engine Marketing (SEM) is a cost-effective way of generating highly relevant leads for your business. SEM provides much needed visibility for your online presence. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on.

You’ll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.

These powerful techniques are the standard bearer for any competent Digital Marketing professional and are constantly evolving as the Digital Economy transforms our daily lives.

Course Outline 
At the end of this unit, the learner will be able to:
1. Create a PPC ad campaign to meet the marketing objectives, goals and expectations.
2. Test and maximize PPC ads campaign
3. Monitor PPC ads campaign via various measurable and actionable met-rics
4. Analyze and optimize PPC ads performance through various sources
5. Create report about new competitors and manage display network placement list
** Free Course-Refresher Session within 06 months after graduation.

Next Course Runs: Updated 18th May 2021
For other run dates, please check with us

Course Code TGS-202100483

Classroom Assessment
– Classroom Training
– All Lessons Will Be Conducted At Our Centre

Course Suitability: Marketing, Sales, Business Development, Advertising, Media
Course Language Medium: English
Course Certification Type: Statement of Attainment
Course Certification Title: WSQ – #1 (SEM) Search Engine Marketing Specialist
Course Duration: Total 24.5 hours
Course Days: 03 Days

Course Sign Up & Enquiry:
Course Fees:
SGD $1,350.00 Nett
Course Funding Details
Approved Payment Type: Nett Fee
Course Funding Support Period: 03rd May 2021 – 02nd May 2023
Type of Funding (Companies): 
Training Grant Absentee Payroll / Mid Career Enhanced Subsidy / Skillsfuture Enterprise Credit.
Type of Funding (Individual): SkillsFuture Credits for Individual / Mid Career Enhanced Subsidy / UTap.
Support level: CAT B Funding, WSQ, External

IMPORTANT NOTICE: WTS will be replaced by WSS from 01st JULY 2020
More Information on WSS 
New WSS Hotline: 1800-536-8333
Calculate Absentee Payroll here



*Grant amount indicated above does not include absentee payroll (AP) funding as this is dependent on the trainee’s hourly basic salary (other than for trainees supported by surrogate Employers, where AP is computed on flat rate independent of salary).







SkillsFuture Singapore (SSG)

MySkillsFuture Singapore

Companies/ Employers
– Start your Course application Here.
– Calculate Absentee Payroll Here.
– Claim Your Absentee Payroll Here.
– Claim Your SkillsFuture Enterprise Credits Here.

– Claim Your SkillsFuture Credits Here.
– Information on UTap here.

Business hours

Monday — Friday
9am — 6pm

9am — 4pm


50 Chin Swee Road #09-04 Thong Chai Building Singapore 169874

(Strictly By Appointment Only)